Apple has opened pre-orders for the iPhone 12 Pro Max and iPhone 12 mini, signaling the start of a broad global rollout that spans more than 50 countries and regions. As Apple outlined, customers can place pre-orders starting at 9:00 p.m. Singapore Time, with full availability in stores and for delivery beginning Friday, November 13. The launch follows Apple’s pattern of introducing the iPhone 12 and iPhone 12 Pro first, with the larger Pro Max and the compact mini arriving to meet different preferences. This article provides a detailed, step-by-step overview of the pre-order process, the key features of both models, the MagSafe ecosystem, pricing and availability, and the shopping experience across Apple’s channels.
Pre-order window and global rollout details
Pre-orders for the iPhone 12 Pro Max and iPhone 12 mini open on the official Apple website and through the Apple Store app, as well as via Apple Authorized Resellers and select carriers. The pre-order window begins at 9:00 p.m. on Friday, November 6, in the Singapore time zone, and runs across the Apple Singapore storefronts, ensuring local customers have access to the new models as soon as orders open. Apple emphasises that these devices boast the most 5G bands of any smartphone, reinforcing their appeal to users who require broad network compatibility and high-speed connectivity across a wide range of markets.
The iPhone 12 Pro Max and iPhone 12 mini are scheduled to launch in more than 50 countries and regions on Friday, November 13, and customers will begin receiving their devices on or after that date. This multi-country rollout strategy reinforces Apple’s objective of delivering a consistent design language and a similar feature set across various markets, while also accommodating regional variations in carriers and networks. In some markets, additional configurations and color options will be offered, and Apple notes that reserving in advance helps ensure a smoother handoff to customers on launch day.
In parallel with the online pre-order channels, Apple Stores and Apple Authorized Resellers will play a crucial role in bridging the online order with in-person pickup, carrier activation, and hands-on product experience. The company also highlights a robust ecosystem of accessories and services—designed to complement the iPhone 12 lineup—that will be introduced or expanded around the same time, including MagSafe accessories and new protective and decorative solutions.
For customers who want early access to the full iPhone 12 lineup, including the mini and Pro Max, Apple provides clear guidance on the ordering path: visit apple.com/sg, use the Apple Store app, or engage with authorized resellers and select carriers to place a pre-order. The pre-order system is designed to be straightforward, with pricing, storage options, finishes, and compatible accessories listed in a uniform manner to minimize confusion as customers compare choices across markets.
To help readers understand the broader context, the announcement emphasizes that the iPhone 12 models integrate the advantages of 5G connectivity, a powerful new camera system, and the Apple-designed A14 Bionic chip, which collectively deliver faster performance, more capable computational photography, and enhanced energy efficiency. The pre-order period also signals the start of a new cycle of MagSafe-enabled experiences, with wireless charging and a growing catalog of magnetic accessories designed to attach securely to the iPhone 12 devices without obstructing ongoing use or charging performance.
As customers place orders, they can anticipate a consistent processing experience across Apple’s channels, with delivery timelines and in-store pickup options clearly stated during checkout. Apple’s emphasis on a seamless shopping experience reflects its broader strategy of providing multiple access points for consumers to acquire the latest devices, while ensuring compatibility with existing chargers and accessories in a way that minimizes the need for additional purchases.
Overall, the pre-order phase marks the first milestone in a carefully choreographed launch that combines hardware advances, a commercial rollout, and a new wave of accessory ecosystems designed to complement the iPhone 12 family. The emphasis on multiple 5G bands, camera system enhancements, and MagSafe integration positions the iPhone 12 Pro Max and iPhone 12 mini as the centerpiece of Apple’s strategy for the next generation of iPhone experiences.
iPhone 12 Pro Max: display, design, and durability
The iPhone 12 Pro Max represents a leap in display size and visual clarity, featuring a Super Retina XDR display that expands to a generous 6.7 inches. Even with this larger display, Apple has maintained a form factor that remains approachable and comfortable to hold, leveraging a flat-edge design crafted from surgical-grade stainless steel. The back of the device uses a precision-milled matte glass that completes the premium aesthetic and reinforces the device’s durable, premium feel. The iPhone 12 Pro Max is offered in four refined finishes—graphite, silver, gold, and pacific blue—giving users a range of options that align with personal style.
Durability is a core focus for the Pro Max. The device carries an IP68 rating, designed to withstand water submersion up to a depth of 6 meters for up to 30 minutes and to resist dust and splashes in everyday conditions. The iPhone 12 Pro Max also introduces Ceramic Shield front cover technology, which Apple describes as delivering a fourfold improvement in drop performance compared with previous generations. This combination of a robust body, enhanced glass protection, and a lab-tested resilience profile aims to provide greater confidence in daily use, whether in travel, outdoor environments, or busy workdays.
The camera system on the iPhone 12 Pro Max remains at the forefront of smartphone photography. It features an Ultra Wide camera with a 120-degree field of view and a Telephoto lens offering 65 mm focal length, which increases the total optical zoom range to 5x. A standout feature is the sensor-shift optical image stabilization for the Wide camera, a first for iPhone, which helps stabilize handheld shots across a range of lighting conditions. The larger sensor, 1.7μm pixel pitch, and faster aperture of f/1.6 collectively contribute to improved low-light performance—an estimated 87 percent improvement in low-light photography and video capture compared with previous generations. This improvement is reinforced by the 4x increase in signal-to-noise ratio and the camera’s ability to capture more natural color and detail.
Under the hood, the iPhone 12 Pro Max is powered by Apple’s A14 Bionic chip, which is designed to optimize performance, energy efficiency, and the machine-learning capabilities that underpin computational photography. The combination of the A14 Bionic, new image processing features, and advanced AI-driven software enables a suite of capabilities such as Night mode across all cameras, Deep Fusion, and a redesigned Smart HDR 3 that enhances texture, contrast, and color accuracy. The Pro Max also supports Dolby Vision HDR video capture, enabling professional-grade luminance and timing in video content creation.
Apple also highlights the LiDAR Scanner as a core differentiator for the iPhone 12 Pro Max. The LiDAR Scanner enhances autofocus performance in low-light situations, accelerates Night mode portrait photography, and expands AR experiences to deliver more realistic and immersive interactions in both photography and augmented reality applications. The combination of the LiDAR sensor, high-end imaging pipeline, and advanced processing enables a new level of computational photography and immersive experiences that are particularly appealing to enthusiasts and professional users who demand top-tier performance.
From an architectural perspective, the iPhone 12 Pro Max brings together a premium build with a robust feature set that aligns with Apple’s design philosophy of combining premium materials with best-in-class engineering. The device is designed to deliver a high-fidelity viewing experience, with the 6.7-inch display delivering sharp, vibrant color, high contrast, and a wide color gamut that supports HDR content. At the same time, the flat-edge stainless steel frame and precise glass construction create a device that communicates durability and sophistication, reinforcing the sense that the Pro Max is Apple’s flagship for photography, video, and performance in a smartphone.
In terms of content creation and consumption, the iPhone 12 Pro Max is built to handle heavy workloads—from high-resolution video capture to advanced photo editing and gaming. The combination of the A14 Bionic and a capable camera system makes it suitable for professional-grade workflows in a portable form factor. For users who rely on iPhone as a primary camera or as a mobile studio, the Pro Max offers tools and capabilities that edge into more traditional professional territory while maintaining the ease of use that Apple devices are known for.
As part of the broader iPhone 12 family, the Pro Max also benefits from MagSafe support, enabling a wireless charging experience enhanced by an ecosystem of magnetic accessories designed to attach to the back of the device without interrupting the charging process. The MagSafe system opens avenues for new accessories, including cases, wallets, and charging options that snap precisely into place, offering both convenience and a clean aesthetic.
In sum, the iPhone 12 Pro Max merges a large, immersive display with a premium design, rugged durability, and a class-leading camera system. The inclusion of the LiDAR Scanner, sensor-shift stabilization, a robust 5G-capable platform, and the power of the A14 Bionic ensures that it remains at the forefront of the smartphone market, particularly for users who value photography, video, AR experiences, and overall device performance.
iPhone 12 mini: compact design with flagship technology
The iPhone 12 mini is positioned as the smallest, thinnest, and lightest 5G smartphone in the world while delivering the full breadth of iPhone 12 technology in a compact form factor. The 5.4-inch edge-to-edge Super Retina XDR display provides a sharp, vibrant viewing experience that rivals larger devices, offering an immersive visual experience in a pocketable package. Apple emphasizes that the mini retains the same innovative design language that characterizes the iPhone 12 family, with a refined flat-edge form and precise fit of premium materials, all while maintaining a more portable footprint that appeals to users who prioritize one-handed usability and compactness.
Available in five finishes—blue, green, black, white, and (PRODUCT)RED—the iPhone 12 mini brings a balance of style and color variety to the lineup. The Ceramic Shield front cover on the mini matches the durability ethos of the Pro Max, delivering a higher level of protection against drops and everyday wear. The model’s IP68 rating aligns with the other iPhone 12 devices, providing resistance to water and dust and standing up to real-world conditions where devices encounter moisture or dusty environments.
On the inside, the iPhone 12 mini houses the same A14 Bionic chip that powers the entire generation, delivering flagship performance and efficiency in a compact package. The device’s camera system mirrors the core capabilities of its siblings, including an Ultra Wide lens that expands the field of view and a Wide lens with a seven-element configuration that contributes to improved light capture and image stabilization. The f/1.6 aperture on the Wide camera marks the fastest lens in an iPhone to date, contributing to better low-light performance and faster shutter speeds across a variety of shooting scenarios. The combination of the camera hardware and software features—such as Smart HDR 3 and Deep Fusion—positions the mini as a serious camera tool for users who desire portability without compromising on image quality.
In terms of video, the iPhone 12 mini supports HDR video capture with Dolby Vision up to 4K at 30 frames per second, ensuring high-dynamic-range video content with rich color and depth. The device’s smaller footprint does not compromise the quality or capabilities that have become expected from the iPhone line, including fast performance and efficient processing that support demanding apps, games, and media workflows.
The iPhone 12 mini’s design also aligns with MagSafe, delivering a cohesive ecosystem of magnetic accessories that can attach to the back of the device for charging and other functions. The combination of MagSafe compatibility, a premium display, robust protection features, and a compact form factor positions the mini as a compelling option for customers who want the latest technology in a more pocket-friendly package.
As with the Pro Max, the iPhone 12 mini integrates the broader 5G strategy and the latest generation of wireless connectivity, ensuring users can access faster networks when available. The device’s performance characteristics, memory configurations, and storage options mirror those of its siblings, providing a consistent baseline of speed, efficiency, and feature support across the iPhone 12 family.
The 12 mini also emphasizes battery life and efficiency, leveraging the A14 Bionic’s architecture to deliver substantial power efficiency gains compared with earlier generations. This helps the device sustain longer use between charges, even as it handles demanding tasks such as high-resolution video capture, gaming, and multi-app workflows. The compact form factor makes it particularly attractive for users who require a highly portable device without sacrificing the quality of flagship features and imaging capabilities.
Overall, the iPhone 12 mini demonstrates that Apple can deliver cutting-edge technology in a smaller, lighter, and more accessible package. The combination of a powerful processor, an advanced camera system, and a robust display—coupled with MagSafe compatibility—ensures that the mini remains a unique and appealing choice within the iPhone 12 lineup for customers who prioritize portability, performance, and style.
MagSafe and the new ecosystem of accessories
A central feature of the iPhone 12 generation is MagSafe, which introduces a new wireless charging and accessory ecosystem designed to attach magnetically to the back of the iPhone. This system simplifies alignment for wireless charging and enables a growing lineup of magnetic accessories that can be snapped into place for a seamless user experience. MagSafe is designed to complement the iPhone’s existing charging options, while enabling new forms of magnetic attachments such as wallets, cases, and charging accessories that can be paired quickly and securely.
Among the accessories announced for the MagSafe ecosystem are leather cases with MagSafe, which are designed to slide onto the device and snap into alignment with magnetic precision. Leather sleeves and the MagSafe Duo Charger are also part of the lineup, with the latter designed to support a more compact, dual-purpose charging solution that can accommodate multiple use cases. Availability of some accessories is scheduled for a later date, while others are available to order at the outset. The broader strategy is to create an ecosystem that integrates hardware and software in a way that simplifies charging, protects the device, and expands the functional possibilities through compatible accessories.
For customers who want to charge all iPhone 12 models, Apple notes that existing USB-A to Lightning cables and power adapters remain compatible. Fast charging is achievable with the USB-C to Lightning cable, which is included in the box and works with existing USB-C power adapters and computer ports. This approach ensures that users who already own charging accessories can continue to use them without needing to purchase new components, while also offering faster charging experiences through new USB-C options.
MagSafe’s introduction signals a broader shift toward a modular, magnet-friendly ecosystem, where accessories attach magnetically for ease of use and reliable alignment. The combination of MagSafe with the iPhone 12 family supports not only wireless charging, but also a growing library of accessory products designed to enhance everyday usage, photo and video capture, and personalization. The ecosystem is designed to be practical for a wide range of users—from casual buyers to professionals who rely on efficient workflows and high-quality imaging in their daily routines.
Pricing, storage options, and color choices
The iPhone 12 Pro Max is offered in multiple storage configurations to meet different user needs. It starts at 128GB and scales up to 256GB and 512GB, with four finishes—graphite, silver, gold, and pacific blue. This range provides options for those who require extensive local storage for high-resolution video, large photo libraries, or professional apps. Pricing for the Singapore market starts at S$1,799, reflecting the premium nature of the Pro Max’s feature set and the materials used in its construction.
The iPhone 12 mini is designed to deliver flagship-level technology in a smaller form factor, with storage options of 64GB, 128GB, and 256GB. Colors available for the mini include black, white, blue, green, and (PRODUCT)RED, offering a vibrant palette to suit personal taste. The price for the iPhone 12 mini begins at S$1,149 in the Singapore market, which positions it as a more affordable entry point into the iPhone 12 family while still delivering the same advanced 5G capabilities and core features that define the series.
Beyond Singapore, the global pricing and availability follow Apple’s standard approach, with variations across regions based on local taxes, duties, and market conditions. The pre-order window accommodates customers across these markets by providing a consistent set of options in terms of storage, color, and accessory compatibility. While some regions may receive limited edition finishes or timing-specific promotions, the core value proposition remains anchored in the iPhone 12 Pro Max’s vast display, advanced camera system, LiDAR functionality, and the iPhone 12 mini’s compact brilliance—all built around the A14 Bionic chip and 5G connectivity.
Apple’s announcement underscores that customers in Australia, China, Germany, Japan, Singapore, the United Kingdom, the United States, and more than 40 other countries will be able to pre-order the iPhone 12 Pro Max and iPhone 12 mini starting at 9 p.m. SGT on Friday, November 6, with store availability beginning Friday, November 13. It’s important to note that some markets will roll out additional products, colorways, or timing variations, but the global strategy centers on providing broad access to the latest iPhone technology alongside a comprehensive accessory ecosystem and tailored shopping experiences.
In the broader rollout timeline, some markets such as Colombia and Malaysia will be able to purchase the full iPhone 12 lineup—including iPhone 12 mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max—beginning Friday, November 13. Other regions, including Brazil and South Korea, will gain access to the iPhone 12 mini and iPhone 12 Pro Max on Friday, November 20, with Thailand following on Friday, November 27, for a wider release of the entire lineup. These regional schedules illustrate Apple’s multi-stage launch approach, designed to align product availability with local carrier readiness, distribution networks, and consumer demand.
MagSafe accessories will be available through Apple’s official channels and partner stores, with leather cases for iPhone 12 models available to order starting Friday, November 6. Leather sleeves and MagSafe Duo Charger are announced to arrive at a later date, contributing to longer-tail accessory adoption that complements the initial lineup of protective cases and magnetic charging solutions. The overall accessory strategy emphasizes convenience, durability, and style, enabling customers to customize their devices with complementary products that maximize the iPhone 12 experience.
Charging compatibility remains a thoughtful consideration for users who have existing accessories. While Apple provides MagSafe for wireless charging and magnetic attachment of accessories, those who already own USB-A to Lightning cables and power adapters can continue using them. The USB-C to Lightning cable remains the fastest option for charging when paired with compatible adapters and equipment, while the standard USB-A pathway remains viable for basic charging and everyday use. This approach is designed to minimize friction for existing customers, while offering improved options for those who want faster charging performance and newer accessory ecosystems.
Shopping experience: Apple Store, financing, and delivery options
Apple’s store ecosystem for the iPhone 12 Pro Max and iPhone 12 mini emphasizes flexibility and accessibility. Customers can purchase through Apple Store locations and Apple Store online, with a range of purchasing options designed to fit diverse needs. For those seeking a tailored purchasing experience, Apple offers chat sessions with an Apple Specialist beginning online and concluding with fast, free delivery. In addition to home delivery, customers can visit select Apple Store locations for a one-on-one session with a Specialist to explore features, financing options, and setup guidance.
Apple emphasizes the value of in-store experiences, including the ability to arrange in-store pickup for customers who want to expedite collection or test devices in person before taking them home. The online shopping journey is designed to integrate with real-world support, enabling customers to schedule a personalized selection session, discuss financing terms, and learn more about device capabilities in a way that mirrors the in-store experience. The goal is to ensure customers receive comprehensive assistance, from product selection to post-purchase support, regardless of the chosen channel.
Financing options are an important component of Apple’s shopping strategy. Customers have access to financing through various pathways, with support for careful planning of payments and terms that align with individual budgets. The online-then-offline flow is designed to be seamless, allowing customers to reserve, configure, and finance devices with minimal friction, and then complete the purchase with prompt delivery or rapid in-store pickup. Apple’s Support services are available to help customers set up their new devices, transfer data from older models, and learn about features, settings, and accessibility options. The Online Personal Session option provides customers with a guided, free session after their purchase to explore tips, tricks, and best practices for maximizing the value of their new device.
For customers who want to minimize in-person interactions, Apple emphasizes a high level of safety and health-conscious measures in its retail locations. Stores provide information about health protocols and the services available at local locations, helping customers make informed decisions about when and how to shop in person. The combination of online, phone, and in-store channels, along with the ability to schedule Specialist sessions, offers a comprehensive approach to purchasing the iPhone 12 Pro Max and iPhone 12 mini that aligns with customer preferences and local conditions.
5G and network availability: what to expect
Apple’s iPhone 12 lineup is built around a strong 5G foundation, with claims that the devices support more 5G bands than any previous smartphone. This broad support is intended to ensure greater compatibility with a wide range of carriers and faster network speeds wherever 5G is available. In practice, users should expect improved download and streaming experiences, low-latency gaming, and more reliable performance in dense urban areas where 5G networks have been deployed. As with all new technology, the exact experience will depend on local networks, carrier plans, and the environment in which the device is used.
Apple also notes that some features, including certain 5G-related capabilities, operate only in select markets and through specific carriers. Data plans and network availability will influence the degree to which users can leverage 5G performance on day-to-day activities, but the overall strategy is to deliver a broader 5G experience across the iPhone 12 family. Visitors to the Apple store and the product pages are encouraged to review carrier-specific information, verify which 5G bands are supported in their region, and consult their service provider for the most accurate guidance on speeds, coverage, and functionality.
In addition to 5G, the devices support a suite of technologies designed to enhance connectivity, including Gigabit LTE, VoLTE, and Wi‑Fi calling, all of which contribute to faster and more reliable communications across a variety of conditions. The combination of these features with the A14 Bionic chip and iOS software provides a robust foundation for a modern, always-connected smartphone experience, regardless of the user’s location or carrier arrangement.
The software and services ecosystem
The iPhone 12 generation ships with iOS that supports a broad array of services and experiences designed to integrate seamlessly across devices. Apple’s ecosystem includes the App Store, Apple Music, Apple Pay, and iCloud, delivering a cohesive user experience across iPhone, iPad, Mac, Apple Watch, and Apple TV. The iPhone 12 Pro Max and iPhone 12 mini are built to work with these services from day one, enabling users to back up data, sync across devices, access a wide array of apps, and enjoy multimedia content with consistent performance and security.
Apple emphasizes that software features such as Night mode, Deep Fusion, Smart HDR 3, and Dolby Vision HDR video capture are part of a broader computational photography and video strategy. These capabilities are designed to help users capture high-quality images and videos in a variety of lighting conditions, with post-processing that enhances detail, color accuracy, and tone. The potential for Apple ProRAW—initially announced for future iOS updates for the Pro models—signals Apple’s ongoing commitment to professional-grade editing flexibility for advanced users who want greater control over color grading and dynamic range.
The MagSafe accessory ecosystem enhances the software-driven value proposition by enabling quick, consistent charging and magnetic attachment of accessories. As software and hardware work together, users can expect a smoother experience with everyday tasks, faster setup, and easier management of their devices. The combination of platform stability, developer-friendly tools, and a growing catalog of compatible accessories positions the iPhone 12 lineup as a strong platform for both consumer use and professional workflows.
Availability timeline and regional rollout specifics
Apple’s rollout timetable emphasizes a staged approach that balances demand, carrier readiness, and logistical considerations. Pre-orders begin on Friday, November 6 at 9 p.m. SGT in the mentioned markets, with general store availability and delivery starting on Friday, November 13. The launch day is designed to bring customers into physical stores and online channels to experience the iPhone 12 Pro Max and iPhone 12 mini hands-on, test features, and complete purchases.
In several key markets, customers will be able to pre-order and receive devices on the launch date, with the full iPhone lineup—including iPhone 12 mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max—available in stores and via online channels starting Friday, November 13. Some regions will introduce the full lineup on Friday, November 13, while others will begin broader distribution on Friday, November 20, expanding access to Brazil, South Korea, and more than 25 additional countries. Thailand completes its rollout with purchases available starting Friday, November 27. Throughout this multi-phase launch, Apple aims to maintain consistency in the product experience while recognizing regional differences in carrier ecosystems, regulatory requirements, and consumer demand.
Colombia and Malaysia are among the regions that will gain access to the entire iPhone 12 family—including the Pro Max and mini—starting Friday, November 13. In other markets, such as Brazil and South Korea, the iPhone 12 mini and iPhone 12 Pro Max will be available on November 20, followed by Thailand on November 27 for broader availability. This staggered approach helps to ensure supply alignment, dealer readiness, and a smooth customer experience across diverse markets.
MagSafe accessories will be available through Apple’s official channels and retail partners in line with the broader rollout. Leather cases and other MagSafe-compatible accessories are expected to ship early in the pre-order window, with leather sleeves and the MagSafe Duo Charger following at a later date. Apple’s focus on accessory availability underscores the intent to create a complete ecosystem that enhances charging, protection, and personalization right from the outset of the product launch.
Post-purchase services and personalized support
Apple emphasizes continued support after purchase, with opportunities to book one-on-one sessions with Apple Specialists at Apple Stores for personalized assistance. These sessions help new users understand the device, configure preferences, optimize settings, and explore financing options. After purchasing, customers can schedule an Online Personal Session designed to help them uncover what their new device can do, covering basics as well as advanced tips on a broad range of topics.
Shopping help, financing, and Support services are offered through Apple’s channels, providing a comprehensive customer journey from decision to setup. The aim is to ensure that customers gain maximum value from their new devices, including guidance on how to transfer data, set up iCloud and Apple IDs, and optimize device performance. Apple’s in-store health and safety measures are also part of the shopping experience, ensuring a safe environment for customers who choose to visit retail locations during the launch period.
Conclusion
The introduction of the iPhone 12 Pro Max and iPhone 12 mini marks a pivotal moment in Apple’s mobile strategy, combining premium design, cutting-edge camera technology, advanced display capabilities, and a refined MagSafe ecosystem. The staggered but expansive global rollout demonstrates Apple’s commitment to accessibility and consistency across 50-plus regions, while the new devices’ emphasis on 5G performance, durability, and computational photography positions them as strong contenders for both everyday users and more demanding creators.
Consumers can participate in pre-orders starting at 9 p.m. SGT on November 6 via Apple’s official channels, with full in-store availability beginning November 13 in many markets and extending to additional regions on November 20 and November 27. Pricing and configuration options reflect regional variations and offer a range of storage capacities and finishes designed to fit diverse preferences. The MagSafe accessory strategy adds further value by enabling a growing ecosystem of charging solutions, protective gear, and personalization options that complement the iPhone 12 Pro Max and iPhone 12 mini.
In summary, Apple’s launch approach for the iPhone 12 Pro Max and iPhone 12 mini emphasizes a robust feature set, broad market access, and a holistic ecosystem designed to enhance the overall user experience. By combining flagship performance with thoughtful design and a scalable accessory strategy, Apple aims to deliver a compelling package that resonates with a wide spectrum of consumers across the globe.
